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A clear, data-led look at how UK incomes vary by region in 2026 – and what this means for property investors thinking about tenant demand, rental stability and where to focus next. Built on the latest ONS figures.

How's the average income in the UK? How does income vary across each region? And is the wage level going up or down?
National income figures aren't just a concern for workers. Property investors should look closely too, because income shapes the tenant pool, void periods, rental affordability and long-term rental stability. In 2026, that map is shifting in interesting ways across the UK.
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According to the most recent ONS ASHE release, the median gross annual salary for a full-time employee in the UK is £39,039 (April 2025 data, the most recent full release). Across all workers – including part-time roles – the figure is £32,890.
Regional variation matters more than the national headline. The House of Commons Library briefing summarises the gap clearly:
| UK Median Annual Pay by Region (All Workers, April 2025) | |
|---|---|
| London | ~£47,000 (full-time) |
| South East | £35,215 |
| England (overall) | £33,080 |
| Scotland | £33,061 |
| West Midlands | £31,345 |
| Northern Ireland | £31,232 |
| Wales | £30,732 |
| Yorkshire & Humber | £30,682 |
| North East | £29,584 |
Quick FAQ:
Q: What is considered a "good" salary in the UK in 2026?
A: Anything above the ONS median of £39,039 sits in the upper half of full-time earners. A salary of £50,000+ places you comfortably in the top 25%, while £60,000+ enters the top fifth of earners nationally.
The income picture has changed over the last few years, and it's worth looking at the trend rather than any single month.
Between late 2021 and mid-2023, inflation outpaced wage growth, meaning real (inflation-adjusted) earnings fell across the UK. From mid-2023 onwards, the gap between wages and inflation has narrowed. The latest ONS Average Weekly Earnings release shows annual regular pay growth of 3.4% in the three months to March 2026, with CPI inflation at 2.8%.
The takeaway for investors isn't whether wages are "winning". It's that wage levels remain a steady, predictable variable. Property is a long-term hold, and tenant affordability tends to follow long-term wage patterns rather than month-to-month noise. For investors new to the space, our buy-to-let glossary breaks down how rental affordability links to tenant income in practical terms.
For property investors, headline averages matter less than knowing which kinds of workers live in a given city. A renter on £55,000 has very different needs and stability to one on £25,000, and the property choices investors make should reflect that.
Roles consistently earning above the UK median tend to cluster in five broad areas:
Quick FAQ:
Q: Why do high-earning tenants matter for buy-to-let?
A: Higher-earning tenants tend to rent for longer, treat properties carefully and pay reliably. That stability lowers void risk and reduces management friction, two of the biggest costs in any rental portfolio.
Here is what the data actually looks like for each of the high-earning groups, using the latest publicly available 2025–2026 figures:
| UK High-Earning Occupations: Salary Ranges 2025/26 | ||
|---|---|---|
| Occupation | Typical Range | Median / Mid |
| Software engineer | £35,000–£85,000 | ~£52,500 |
| Cybersecurity engineer | £48,000–£85,000 | ~£65,000 |
| Data scientist | £46,000–£90,000 | ~£60,000 |
| Newly qualified accountant | £40,000–£55,000 | ~£45,000 |
| Finance manager | £55,000–£80,000 | ~£65,000 |
| Senior finance leader | £80,000–£130,000 | ~£100,000 |
| Solicitor (regional NQ) | £40,000–£55,000 | ~£47,000 |
| NHS consultant (basic, 2026) | £113,565–£150,569 | ~£130,000 |
| IT director | £75,000–£120,000 | ~£86,033 |
| CEO / equivalent | £70,000–£200,000+ | ~£88,056 |
Quick FAQ:
Q: How do I find areas with the right tenant profile?
A: Look at the local employer mix. Major hospitals, universities, finance hubs, tech clusters and regional HQs all tend to draw above-average earners. City-centre apartments near these clusters typically attract the most stable rental demand. Our Manchester area guide breaks the city down by these employer clusters.
Headline regional salaries can be misleading because each major city has its own employer mix that sits above the regional average. Here is how the five cities most often discussed by UK investors line up in 2026.
The largest concentration of finance, legal and tech roles in the country, with full-time median pay around £47,000. London is the gateway employer for many graduate finance and consulting careers, which means a steady supply of professional renters at the upper end of the income scale.
The UK's fastest-growing tech hub outside London, home to MediaCityUK and FTSE 250 fintech AJ Bell. Industry data suggests Manchester has seen a meaningful uplift in tech employment in recent years. The city's professional base spans tech, media, legal and healthcare. Investors can explore our Manchester area guide for a full neighbourhood-by-neighbourhood breakdown, or browse current Manchester property investments.
Anchored by Big Four professional services, advanced manufacturing and an HS2-catalysed business district. Birmingham's 2026 employer mix is one of the most diversified in the UK, with a particularly strong professional-services tenant pool centred on the city core. See our full 2026 Birmingham market report for more.
A growing knowledge economy through the Knowledge Quarter, expanding tech and life sciences employment. The combination of a relatively affordable apartment market and a growing professional base is a draw for investors focused on yield.
The UK's second-largest finance centre after London and one of the strongest fintech and legal-services markets outside the capital. Leeds attracts a younger professional renter base who typically value city-centre new-build apartments.
The pattern is clear: each city has a distinct high-earner story. That matters more than any league table.
Connecting the income map to the property map is where the real value sits.
Stable, professional incomes tend to translate into:
Investors don't need to chase the highest-paying city. What matters is matching the property type to the tenant profile a given city actually produces. A one-bedroom city-centre apartment in Leeds or Manchester suits a young finance professional. A two-bedroom apartment near a teaching hospital suits a clinical tenant. Our full UK new-build development listings cover both categories across every city referenced in this article.
That's where Rothmore's one-stop-shop approach is designed to help. We handle the development sourcing, support investors through the buying process, and our in-house management team CasaCity then takes care of letting, tenancy management and ongoing service, so investors don't have to assemble a local team in a city they may not live in.
A luxury Ancoats development in the heart of Manchester's tech and creative quarter, featuring a 2,000 sq ft pool, rooftop garden and gym. Ideal for investors targeting the city's young professional tenant base.
Rothmore has helped hundreds of investors and first-time buyers find the right UK property opportunity. Whether you're weighing your first apartment, comparing cities, or sense-checking the numbers, our team is happy to answer any question, big or small. You can drop a quick WhatsApp message here.
Enquire first, decide later. No pressure, no obligation, just clear advice from people who do this every day.
Still weighing things up? Here are the questions we hear most often from investors looking at UK property in 2026. If yours isn't covered below, our team is one quick message away.
The latest ONS Annual Survey of Hours and Earnings puts the median full-time gross annual salary at £39,039, with median pay for all workers (including part-time) at £32,890.
London consistently has the highest median pay at around £47,000 for full-time workers, roughly 25% above the UK national median. However, headline salary is only one factor for investors. The local employer mix matters more.
Income data shapes rental affordability, tenant profile and demand stability. Cities with diversified, professional employer bases tend to support stronger rental performance, particularly for new-build city-centre apartments aimed at young professionals.
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