Property Investment in Salford, Manchester: A Growing Opportunity in Prime Locations

Salford is emerging as one of Greater Manchester’s most promising property investment hotspots, driven by transformative regeneration projects, a surge in rental demand, and its strategic positioning next to Manchester’s thriving business district. Encompassing dynamic areas like Trinity Way, Regent Road, Ordsall, and the rapidly developing Pomona Island, Salford combines affordability with high growth potential, making it a prime location for investors seeking long-term returns in one of the UK’s most vibrant cities. This guide explores why Salford stands out as a unique opportunity in Manchester's property market.

Why Invest in Salford’s Property Market?

Salford’s property market is experiencing rapid growth, driven by substantial public and private investments that have transformed the area into an attractive hub for property investors. The city appeals to a diverse demographic of professionals, students, and young families, ensuring strong rental demand and stable income potential. With its proximity to Manchester’s bustling city centre, Salford benefits from excellent transport links, a thriving business landscape, and continued regeneration, all of which enhance its appeal as a dynamic location for property investment in Manchester.

Key Highlights for Investors:

• Steady Capital Growth: Salford has seen property values increase year over year, boosted by regeneration projects and growing housing demand.
• High Rental Yields: Rental yields in Salford range from 5% to 7%, with strong rental demand driven by the area’s appeal to professionals, students, and families.
• Affordable Entry Point: Compared to Manchester city centre, Salford offers a more affordable entry point, making it ideal for both first-time and seasoned investors.

Spotlight on Salford’s Key Investment Areas

Trinity Way

As a gateway between Salford and Manchester’s business district, Trinity Way is a prime area for rental investments. Its central location and connectivity to Spinningfields, one of Manchester’s major financial hubs, attract a steady influx of professionals. This area’s high-yield potential is enhanced by ongoing infrastructure improvements, making it ideal for investors seeking long-term growth.

Regent Road

Regent Road has undergone major redevelopment in recent years, transforming into a vibrant urban district. Located along the River Irwell and close to Salford Quays, Regent Road is well-suited for young professionals and families. The mix of new high-rise apartments and refurbished historical properties offers investors a range of buy-to-let options.

Ordsall

Ordsall, situated between Salford Quays and Manchester city centre, combines modern housing with strong community appeal. Regeneration has introduced new residential and commercial developments, and the area’s proximity to major employment centres makes it attractive to both renters and investors.

Pomona Island

Pomona Island is one of Salford’s most ambitious regeneration projects. The £1 billion development plan led by Peel L&P envisions a mix of residential, office, and leisure spaces. This 25-acre site will connect Manchester and Salford Quays, offering over 2,700 homes, a new public park, and modern retail facilities. Pomona Island’s transformation is expected to make it one of Salford’s most valuable investment locations.

Property Market Trends and Investment Potential in Salford

Salford’s property market is on a strong upward trajectory, underpinned by high rental demand and consistent long-term growth potential. Key trends include:

• Property Price Appreciation: Over the past decade, Salford has seen substantial price growth, particularly in areas close to new developments and key regeneration projects. This growth is outpacing many other parts of Greater Manchester, driven by both local and national interest in the area’s transformation.
• Competitive Rental Yields: With rental yields averaging between 5% and 7%, Salford offers strong returns, particularly in high-demand areas like Salford Quays and Pomona Island. These areas have become sought-after locations for young professionals and students, ensuring sustained demand and stable rental income.
• Affordability and Value for Money: Compared to Manchester city centre, Salford remains a more affordable option, which opens opportunities for new investors while offering comparable rental yields. This affordability factor, combined with Salford’s proximity to central Manchester, enhances its appeal for both investors and tenants.

Population Growth and Economic Development

Salford has experienced significant population growth, increasing by over 15% in the past decade—one of the highest rates in the North West. This growth is driven by a vibrant job market, bolstered by major employers such as MediaCityUK, the University of Salford, and various tech and creative industries. Salford’s expanding commercial and residential developments also contribute to this population influx, creating ongoing demand for housing and rental properties. This growth is set to continue, with large-scale regeneration projects and increased investment bringing even more job opportunities to the area.

Property Price Growth

Salford’s property prices have grown dramatically over the last decade, making it one of the fastest-growing areas in Greater Manchester. Here are some key figures that illustrate this trend:

• Overall Growth: The average property price in Salford has more than doubled, increasing by an impressive 105% from £111,253 in 2014 to £228,048 in 2024.
• Detached Houses: Detached property prices in Salford’s M5 postcode have risen by 104.75% over the past decade.
• Flats and Semi-Detached Homes: Flats have seen an 80.55% increase, while semi-detached houses have more than doubled in value, underscoring a strong demand across property types.
• Terraced Houses: Terraced property prices have also performed well, with a 91.84% increase, making them a popular choice among investors looking for solid appreciation.

Current Market Conditions

As of 2024, the Salford property market continues to offer robust opportunities, though it’s seeing slight adjustments in price:

• Average Property Price: The average price in Salford now stands at £241,160, with detached homes averaging £385,600 and flats at £168,531.
• Time on Market: Properties in Salford generally spend about 15 weeks on the market, reflecting a steady demand despite a competitive environment.
• Price Adjustments: Recently, asking prices have decreased slightly by 1.89% over the past six months, offering potential entry points for investors looking to capitalise on this minor market correction.

In summary, Salford’s property market offers a unique blend of affordability, rental yield potential, and appreciation prospects that make it an attractive location for property investment in Manchester. With strong underlying demand, a growing economy, and ongoing regeneration, Salford is well-positioned for continued growth, benefiting investors seeking both rental income and capital appreciation.

Regeneration Projects in Salford

Salford’s transformation is backed by significant regeneration efforts designed to make it a thriving residential and commercial area. Major projects include:

MediaCityUK Expansion

MediaCityUK, home to BBC and ITV studios, has become a global hub for media and technology. Its expansion brings new residential, commercial, and retail spaces, further increasing rental demand and solidifying Salford’s reputation as a tech and media powerhouse.

The Crescent Innovation North

This £2.5 billion project will make Salford a centre for research, science, and engineering. The development includes housing, retail, green spaces, and public transport improvements, creating a thriving community hub that attracts renters and property investors alike.

Salford Central Masterplan

The £1 billion Salford Central Masterplan aims to transform the Regent Trading Estate area, creating over 800 new homes, 11,000 jobs, and a mix of retail and leisure spaces. The plan’s completion will make this district a vibrant extension of Manchester’s city centre.

Transport Links and Accessibility

Salford’s transport infrastructure plays a key role in its appeal for investors:

• Train and Tram Services: Salford Central and Salford Crescent provide frequent connections to Manchester city centre and beyond.
• Major Roads: Salford is well-served by the A6, A580, M602, and M60, making commuting easy for residents.
• Public Transport Strategy: Greater Manchester’s 2040 Transport Strategy aims to improve public transit, with a goal of 50% of all journeys to be made by public transport or active travel by 2040.

The £1.07 billion City Region Sustainable Transport Settlement and the Bee Network development further enhance Salford’s connectivity, making it a key investment location.

Lifestyle and Community Amenities

Salford offers a balanced lifestyle, combining cultural attractions with modern amenities:

• Green Spaces: The area includes numerous parks and green areas, such as Peel Park, which is popular among families.
• Shopping and Dining: Salford Quays and other hubs offer diverse shopping and dining options, with modern retail outlets and local markets.
• Cultural Venues: MediaCityUK and The Lowry provide rich cultural experiences, while Salford Quays hosts regular events and exhibitions.

Final Thoughts: Is Salford Right for Your Investment Portfolio?

Salford’s combination of capital growth, high rental demand, and affordability makes it a prime location for property investors. With ongoing regeneration projects, including the Crescent Innovation North and Pomona Island developments, Salford offers excellent long-term growth potential. Whether you’re a first-time investor or looking to expand your portfolio, Salford’s diverse property market and strategic location make it an appealing choice.

How Rothmore Property Can Help You Invest in Salford

Rothmore Property provides complete support for investors, from property sourcing to management:

• Expert Property Sourcing: We identify the best investment opportunities across Salford, including buy-to-let properties and off-plan developments.
• In-Depth Market Insights: Our expertise in Salford’s property market ensures you have up-to-date information on trends and growth potential.
• Comprehensive Support: From initial search to ongoing management, Rothmore offers a seamless investment experience tailored to your goals.

Tailored Investment Strategies: Our strategies align with your individual objectives, helping you maximise your returns and build a robust portfolio.