North West Property Market Outperforms Early in 2025

In 2025, the North West of England is leading the way in the UK property market. As national growth slows, this region stands out with rising rents, steady house price growth, and strong demand across both buyer and renter markets. With affordability still favourable and supply failing to keep pace, the North West is proving resilient, and increasingly attractive to those seeking long-term returns.

Key Takeaways

• The North West is seeing the fastest rental growth of any English region
• Annual house price inflation in the region is 3%, versus 1.8% nationally
• Rents are rising sharply in affordable regional markets
• Manchester and Liverpool are seeing strong demand and price resilience
• Limited supply is sustaining price growth across the region
• Affordability and regeneration continue to support future performance

 North West Leads the UK in Rental Growth

According to Zoopla’s March 2025 Rental Market Report, the North West is experiencing the fastest rental growth in England. National rental growth has slowed to 3% overall, but the North West continues to outperform, especially in more affordable areas where demand remains high.

Manchester rents have risen by 8.6% year-on-year, a clear indicator of tenant competition and constrained supply. Liverpool also continues to see strong demand, with both city centre and suburban rental values rising steadily. This trend reflects broader shifts, as renters seek value and space outside higher-cost regions.

Even with rising rents, the North West remains comparatively affordable, a key factor supporting continued growth in 2025.

House Prices Holding Strong in the North West

While the broader UK market is stabilising, the North West has recorded house price growth of 3% over the past year, outperforming the national average of 1.8% (Zoopla House Price Index, March 2025). This growth is being driven by demand from both investors and homeowners, particularly in well-connected urban centres.

Manchester and Liverpool remain important drivers of regional performance. With average property values still well below the national average of £267,500, buyers are continuing to target these cities for both affordability and capital growth potential.

At the same time, a shortage of available homes is keeping upward pressure on prices across much of the region, a trend likely to persist into the second half of the year.

Why the North West Is Outperforming

A combination of long-term fundamentals and short-term market dynamics is behind the North West’s standout performance:

• Affordability: Property prices and rents remain more accessible than in the South
• Demand: Strong interest from renters and buyers, including investors seeking better yields
• Limited supply: Fewer homes on the market compared to pre-pandemic levels
• Regeneration: Continued investment in infrastructure and development across key cities

These factors are creating one of the most balanced and growth-focused markets in the UK.

Rothmore Property: Your Partner in the North West

At Rothmore Property, we help buyers and investors take advantage of the North West’s strong property performance. With over 60 new build developments across the UK, and prime opportunities in Manchester and Liverpool, we offer access to high-quality apartments in major growth areas.

Whether you're a first-time buyer or looking to expand your portfolio, our expert team provides tailored guidance, from property selection through to completion.

A Region on the Rise

The North West is proving that regional markets can outshine national averages, especially when affordability, infrastructure, and demand align. For investors and homebuyers alike, the case for targeting this region in 2025 is stronger than ever.

Get in touch today to explore investment opportunities in Manchester and Liverpool, and take advantage of one of the UK’s most dynamic regions.