Kent’s Appeal as a Property Investment Destination (2024)

May 28, 2024

Kent, often referred to as the “Garden of England,” boasts substantial appeal for property investors. Its close proximity to London, stunning countryside, historic towns, and excellent transport links make it a prime location. The county’s strong economy, bolstered by agriculture, tourism, and an emerging tech industry, further enhances its attractiveness. Top-tier schools and healthcare facilities add to its desirability. Ongoing infrastructure developments and regeneration projects create lucrative opportunities for both seasoned and new investors.

Introduction to Ashford as a Key Area within Kent


Ashford, located within the London Commuter Belt, emerges as one of the UK’s most promising property hotspots. Boasting excellent infrastructure, effortless access to London, a rapidly expanding population, and continuous investment, Ashford stands as a prime destination for property investment.

Just 38 minutes from London via high-speed rail, Ashford uniquely blends urban convenience with rural charm. The town has seen significant growth, marked by major commercial and residential developments. With a robust local economy, top-notch schools, and ample amenities, Ashford is not only a desirable place to live but also a lucrative investment opportunity. Moreover, as a gateway to Europe via Eurostar, Ashford offers investors connectivity to both national and international markets.

The Strategic Advantage of Investing in Kent’s Property Market

Exceptional Connectivity in Kent


Kent’s excellent transportation links further enhance its appeal as a prime location for property investment. The county boasts a comprehensive network of roads, railways, and ports that facilitate seamless connectivity. High-speed rail services, such as the Southeastern High-Speed Line, provide rapid access to London, with journey times from Ashford to the capital as quick as 38 minutes. The availability of Eurostar services from Ashford International Station connects Kent to major European cities like Paris and Brussels, opening up a wealth of opportunities for international travel and business. Additionally, the road infrastructure, including major motorways like the M2 and M20, ensures smooth commutes and easy access to surrounding regions. This exceptional connectivity not only enhances the quality of life for residents but also makes Kent a highly attractive option for property investors seeking robust and reliable transportation options.

The Economic Diversity of Kent: A Promising Landscape for Property Investment


Kent’s economy is marked by diverse industries, creating a stable and dynamic environment for property investment. Known as the “Garden of England” for its agriculture, Kent produces hops and orchards. However, it has evolved beyond its roots. The tourism industry thrives on historic sites, coastlines, and vibrant towns, drawing millions annually. Additionally, Kent boasts a growing tech industry leading in digital and creative sectors. Expanding logistics and transport sectors further highlight Kent’s economic diversity, aided by its strategic location and great infrastructure. This range of thriving industries offers a resilient economic landscape, making Kent attractive for property investors.

Robust Employment Landscape and Economic Resilience in Kent


Kent’s economic stability is supported by abundant job opportunities across diverse sectors. The county has a strong job market, bolstered by leading employers in education, healthcare, and public administration. Prestigious universities and research institutions offer significant employment prospects and often collaborate with local industries. The healthcare sector, backed by reputable hospitals and medical facilities, consistently seeks skilled professionals. Additionally, Kent’s thriving retail and commercial sectors offer a wide range of roles, from entry-level to executive leadership. This variety of job opportunities contributes to low unemployment rates and economic resilience, driving demand for both residential and commercial properties.

Ashford, the largest borough in Kent, is recognised as the county’s top business location, offering commercial property costs 73% lower than London. This economic stability benefits the local community and provides a secure environment for property investors seeking reliable returns.

Ongoing Regeneration Projects in Ashford and Kent


Ashford and the wider Kent area are reaping the benefits of several ongoing regeneration projects that significantly enhance their appeal to investors. In Ashford, the town centre has undergone extensive redevelopment, including the creation of the Elwick Place leisure complex, which features a cinema, restaurants, and retail spaces. Additionally, the Ashford Designer Outlet has seen substantial expansion, attracting shoppers from far and wide and boosting the local economy. Major housing developments, such as Chilmington Green, are also in progress, offering a mix of residential options and community facilities. The Triangle in Ashford Kent is a newly completed development offering convenience and stunning views. These initiatives not only improve the quality of life for residents but also drive demand for properties, thereby increasing their value.

Infrastructure Investments and Their Impact on Property Values


Kent’s robust infrastructure investments are crucial drivers of rising property values in the region. The ongoing improvement and expansion of transportation links, such as the Southeastern High-Speed Line, have significantly reduced travel times to London and other major cities, making Kent an even more attractive location for commuters. Upgrading of key roadways, including the M2 and M20 motorways, enhances connectivity within the county and beyond. Moreover, the Thames Gateway project aims to revitalise the north of Kent with new homes, businesses, and public amenities, further boosting the area’s appeal. These strategic infrastructure developments not only facilitate smoother commutes and travel but also contribute to the sustained growth of property values, offering lucrative opportunities for investors.

Economic Outlook for Kent and Its Implications for Property Investment


Kent’s economic outlook is promising, driven by continued diversification and strategic development initiatives. The county’s position as a hub for various industries, from agriculture to technology, alongside robust infrastructure projects, positions it for sustained economic growth. The connectivity enhancements and regeneration projects are likely to attract more businesses and residents, further stimulating the local economy. For property investors, this translates into a resilient market with potential for both capital appreciation and rental yields. As Kent continues to thrive economically, the demand for residential and commercial properties is expected to rise, making it a compelling proposition for investment.

Transportation Infrastructure, including Ashford International Train Station


Kent’s extensive transportation infrastructure is a significant benefit for both residents and investors. Ashford International Train Station stands out as a key asset, offering high-speed services to London, the continent, and beyond. This connectivity positions Ashford as a vital hub for commuters and travellers, greatly enhancing its appeal. Additionally, the Southeastern High-Speed Line and Eurostar services from Ashford facilitate swift and convenient travel to major destinations, including Paris and Brussels. This ease of access not only benefits daily commuters but also stimulates the local economy by attracting businesses and boosting tourism. The station’s strategic location and comprehensive services are pivotal in making Ashford and its surrounding areas attractive locales for property investment.

Government Investments in Improving Connectivity


The government has recognised the importance of robust connectivity in fostering economic growth and has made substantial investments to enhance Kent’s transport network. Significant funds have been allocated for upgrading both rail and road infrastructure to ensure smoother and more efficient travel. Key projects include the enhancement of the M2 and M20 motorways, improving vehicular traffic flow and accessibility. Additionally, continued investments in the Thames Gateway project aim to revitalise the area with improved transport links, new homes, and business opportunities. These efforts underscore the commitment to developing a seamless and efficient transportation system, further reinforcing Kent’s appeal as a prime location for property investment.

Major Initiatives Shaping the Landscape of Ashford and Kent


Several major initiatives are actively reshaping the landscape of Ashford and Kent, driving both urban regeneration and economic development. One such initiative is the Elwick Place project, which features a cinema, restaurants, and retail spaces. Additionally, the Ashford Designer Outlet has seen substantial expansion, attracting shoppers from far and wide and boosting the local economy. Major housing developments, such as Chilmington Green and The Triangle, are also in progress, offering residential options and community facilities. Plans are underway for the South Ashford Garden Community, comprising 7,250 new homes across three developments. These initiatives not only improve the quality of life for residents but also drive demand for properties, thereby increasing their value. The town is expected to double in size over the next 25 years, driven by investments in infrastructure, business, and housing.

Factors Driving Property Market Strength in Kent


Several factors contribute to the robust strength of the property market in Kent. Firstly, the county’s strategic location, offering excellent connectivity to London and continental Europe, makes it highly attractive for commuters and businesses alike. The transportation infrastructure, including the Southeastern High-Speed Line and Eurostar services from Ashford, ensures seamless travel to major destinations. Secondly, ongoing regeneration projects, such as the Elwick Place, The Triangle, and Chilmington Green developments, are transforming local communities, enhancing their desirability and raising property values. Additionally, Kent’s diverse economic base, encompassing industries from agriculture to technology, provides a stable economic environment conducive to property investment. The picturesque landscapes, rich history, and quality of life in Kent further enhance its appeal, making it a sought-after destination for homebuyers and investors.

Affordability Compared to Neighbouring Areas


One of Kent’s notable advantages in the property market is its relative affordability compared to nearby areas, especially London and parts of the South East. Despite excellent connectivity to the capital, properties in Kent are available at a fraction of the price. This affordability attracts a diverse range of buyers, from first-time homeowners to investors seeking better returns. The combination of a lower cost of living and a high quality of life makes Kent an appealing alternative to more expensive regions. Kent offers various property options, from charming countryside cottages to modern urban flats, catering to different preferences and budgets.

As of March 2024, the average house price in Ashford stood at £360,000, reflecting a 4% increase from the previous year. Detached houses averaged £575,000, semi-detached at £352,000, terraced houses at £288,000, and flats at £188,000. Property prices in Ashford have risen about 10% from the pre-pandemic peak as of early 2024. However, they remain significantly lower than the London average, with entry prices up to 39% cheaper.

Average private rents in Ashford increased by 8.8% year-on-year, reaching £1,100 per month in April 2024. Rent hikes were observed across all property sizes and types.

Anticipated Trends in the Real Estate Market


The real estate market in Kent is poised for significant growth in the coming years. One anticipated trend is the increased demand for properties in well-connected areas, particularly those benefiting from recent transportation upgrades. Commuter towns with quick access to London are likely to see heightened interest from both buyers and renters. Additionally, the ongoing regeneration projects in towns like Ashford will undoubtedly boost local property values and attract further investment. Another trend to watch is the growing demand for mixed-use developments, which integrate residential, commercial, and recreational spaces, reflecting modern living preferences. As sustainability becomes a more prominent consideration, eco-friendly and energy-efficient properties are also expected to gain traction. Overall, these trends point toward a dynamic and evolving real estate landscape in Kent, offering abundant opportunities for perceptive property investors.



In summary, Kent is a highly attractive destination for property investors due to several strategic factors. The county’s robust connectivity, highlighted by Ashford International Train Station and the Southeastern High-Speed Line, ensures easy travel to London and continental Europe. Government initiatives boost Kent’s accessibility, making it ideal for commuters and businesses.

Significant investment and regeneration projects, such as Elwick Place and the Ashford Designer Outlet expansion, are driving urban development and economic growth. These efforts create job opportunities and improve the quality of life for residents, increasing property values. The region’s economic diversity and scenic landscapes add to its appeal, with affordability offering a competitive edge over neighboring areas.

Looking ahead, Kent’s real estate sector shows promising growth and returns. Ongoing improvements in transport and infrastructure, along with continued economic development, are likely to increase property demand and appreciation. For investors, Kent offers a balanced mix of immediate value and long-term growth potential, making it a prime location for both residential and commercial investments.



What makes Kent an attractive location for property investment?


Kent offers robust connectivity to London and continental Europe, making it ideal for commuters and businesses. The county’s scenic landscapes, rich history, and diverse economic base also enhance its appeal. Moreover, ongoing regeneration projects and relatively affordable property prices compared to neighbouring areas contribute to Kent’s attractiveness for property investors.

How have property prices in Ashford changed in recent years?


As of March 2024, the average house price in Ashford stood at £360,000, reflecting a 4% increase from the previous year. Detached houses averaged £575,000, semi-detached houses at £352,000, terraced houses at £288,000, and flats at £188,000. Property prices in Ashford have seen growth of about 10% from the pre-pandemic peak.

What future trends are anticipated in Kent’s real estate market?


The real estate market in Kent is expected to see increased demand for properties in well-connected areas, particularly those that have benefited from recent transportation upgrades. Mixed-use developments and eco-friendly properties are also likely to gain popularity. Overall, these trends indicate substantial growth and evolving opportunities for property investors in Kent.


This guide is intended solely for informational purposes and should not be considered as investment advice. For those in search of financial guidance, it is advisable to consult with a financial advisor authorised by the FCA, to receive regulated advice tailored to your investment choices.

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